Published On: Wed, Nov 15th, 2017
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Video: Budweiser unveils special tribute video for retiring NASCAR star Dale Earnhardt Jr.

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On Tuesday morning, Budweiser became the latest brand to release an appreciation video to honor Dale Earnhardt Jr.

The three-minute production honors the 14-time Most Popular Driver’s tenure in the red, white and black No. 8 Dale Earnhardt Inc. Chevrolet that he piloted from 2000-2007 — starting with his first Cup Series victory on April 12, 2000, at Texas Motor Speedway.

It also includes highlights of his All-Star Race victory in 2000, his 2004 sweep at Bristol Motor Speedway and his first Daytona 500 triumph back in 2004. But the most fascinating aspect of the video is the way it addresses his July 6, 2001, Daytona Pepsi 400 victory just five months after his father’s death in a last-lap crash in the Daytona 500.   

“We created this short film to pay tribute to Dale Earnhardt Jr. and his incredible career,” Ricardo Marques, vice president of marketing for Budweiser, said in a release. “Budweiser has great memories of working with Junior and we will never forget his time spent in the Bud car. Thanks for the unforgettable moments, Junior.”

Earnhardt’s No. 88 Chevrolet in the season finale will be a replica of the No. 8 Budweiser car with the same color codes.

“Budweiser will always have a special place in my heart,” Earnhardt said in a release about the video. “They took a chance on me early on, sponsored my first Cup ride and paved the way to many great opportunities I wouldn’t have had otherwise.  I’m deeply honored in what they’ve done to commemorate my final race.

“It was unexpected and humbling. It brought back a rush of memories, but more than anything it reminded me how awesome it was to drive that red No. 8 car.”


By Matt Weaver

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Video: Budweiser unveils special tribute video for retiring NASCAR star Dale Earnhardt Jr.