Published On: Tue, Jul 17th, 2018

Amazon Prime Day 2 Live: All The Best Deals in the UK

Now live: IGN round up all the best Amazon Prime Day 2018 deals in the UK.

Welcome to IGN’s Amazon Prime Day 2018 page, your source for all the best deals in the UK. If you buy something through this post, IGN may get a share of the sale. For more, read our Terms of Use.

PAGE UPDATED: 17/07/2018, 10:00AM. I’ll be updating this page with the best deals as soon as they come out, so make sure to check back more than once.

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Amazon Prime Day is now live. The biggest online shopping day of the year outside of Black Friday will last for 36 hours this year: 12 noon July 16th, to 12 midnight July 17th

Only Amazon Prime Members Can Take Part

Only Amazon Prime members can take advantage of Amazon Prime Day deals. You can sign up to a free 30-day trial membership or pay for one month of Prime for only £7.99 (click see more plans) if you don’t want to commit to a one year membership, which costs £79. Students can sign up for a free six month trial and if you’ve used that up, you can get 50% off a year of Prime at £39 per year (click see more plans) for up to four years.

Offer 1: Free Trial of Amazon Channels with Prime

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3 Month Free Trial of Premium Amazon Channels – Discovery, Shudder, BFI, MGM

Amazon Prime Video is a big-game player in the video streaming sector already, boasting rights to the most expensive upcoming TV series, Lord of the Rings. Amazon also let you add premium channels as add-ons via Amazon Video. Amazon is giving Prime members 3 months worth of Discovery, Shudder, BFI and MGM as add-ons for a free trial.

Amazon Quick Links to Categories

If you’re looking for something in a certain category and would like to check out Amazon Prime Day deals yourself, I’ve separated all the top categories into quick links for you. If you want to view the best deals, you can check out my curated list, all displayed on this page.

The Best Gaming Subscription Deals: 15 Month PS Plus for £34.99

I’ve never seen a 15 month PS Plus membership sell for this cheap. It’s worth getting even if your current membership doesn’t run out for some time to save you money in the future.

The Best Gaming Console Bundle Deals

Here are the best gaming console bundle deals I’ve found.

The Best Tech Deals: TV

Some amazing discounts can be found in the Tech category. I’ve filtered the best ones below:

Best Laptop and Desktop Deals

Amazon Lightning Deals

A ‘Lightning Deal’ is a promotion in which discounts are offered on an item for 6 hours, and with limited stock. They are, in my opinion, the best deals of the day. Follow either of our social pages (Facebook / Twitter) to get a comprehensive list of lightning deals, or check out my hand-picked ones below.

Live at 7/17/18 9:45 AM

Amazon Devices

These are all the Amazon devices and bundles on sale, not a hand-picked list.

Amazon Security Devices

Protect yourself with these Amazon security devices, all on sale for Prime Day.

The Best Tech Deals: PC

The Best Tech Deals: Audio

The Best Tech Deals: Home Entertainment

More Great Deals

The below is a curated deals list of all the categories I haven’t covered yet.

33% off Selected 4K [Blu-ray] Titles, and More Offers

The offer will be automatically applied to your total customer order value at checkout.

The Best Video Game Deals

All of the deals below are market-leading prices.

Offer 2: Half Price Audible Membership for 12 Months

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12 Month Audible Membership for £3.99 per Month (usually £7.99 per Month)

Love books? With Audible it’s easy to tune into audiobooks wherever you are. By streaming or downloading books onto the free Audible app you will be able enjoy your favourite titles on the go, in your car or even at the gym. Amazon has discounted Audible Memberships by 50% for the first twelve months for Amazon Prime Day. 

Offer 4: Amazon Warehouse – 20% off Quality Used Products

Extra 20% off for Prime members

On July 16th, 2018 from 12:01 BST till July 17th, 2018 at 23:59 BST only, Amazon Prime members get a 20% discount off of all products from Amazon Warehouse. The 20% discount will be subtracted automatically at checkout.  All participating products can be found in this store. Not valid in combination with other discounts. This offer is only available to Amazon Prime members.

Offer 5: Amazon Music Unlimited for 99p

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4 Months of Amazon Music Unlimited for 99p (usually £31.96)

Amazon Music Unlimited is usually £9.99 a month, or £7.99 a month if you’re an Amazon Prime member, which means you’ll be saving a load of money with this Amazon Prime Day deal. Amazon Music Unlimited has 40 million songs in its arsenal, with new releases everyday from today’s most popular artists. Amazon Music Unlimited, by nature, compatible with Amazon’s smart speaker devices.

Fashion Deals

Pepe Jeans Hatch Wash CE7 Tru Blu Denim Medium Blue - Slim Fit Skinny Jeans NEW

For a more comprehensive list of Fashion deals, check out AskMen’s Amazon Prime Day coverage.

Amazon Prime Day Launches


Amazon Prime Day Launches Deals: Innovative Products

New this year, Prime members can shop Prime Day Launches: exclusive new, innovative items and special-edition products that are available only to Prime members. Make sure you keep checking back as more brand new products will become available as soon as they launch.

Landing Pages

Individual Products

What is Amazon Prime Day?

Amazon Prime Day is Amazon’s way of rewarding Prime members by offering great discounts over a range of categories. Last year, deals lasted for 30 hours. However, deals will be extended to 36 hours this time around. While many consider Amazon Prime Day just another Black Friday, that’s not necessarily the case. According to Amazon, Black Friday is about buying gifts for others (as it’s just before Christmas), but Prime Day is all about treating yourself.

Like our Facebook or Follow our Twitter for Amazon Lightning Deals

A lightning deal is a promotion in which discounts are offered on an item for a short period of time, and usually with limited stock. Follow either of our social pages (Facebook / Twitter) to get a comprehensive list of lightning deals for Amazon Prime Day. The best ones will go up on this page.

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Amazon Prime Day 2 Live: All The Best Deals in the UK